up with the news idea, but the technical details of submitting the release. The following are common questions that many business owners have about submitting press releases and receiving coverage from the press. These are not hard and fast rules but only suggestions to use as guidelines.   Question # 1: Should I call the editor on the phone?   Usually not. Its better to use the normal established channels. The assignment editor is very busy and is often annoyed by phone calls. If you do call an editor, always ask, "Is this a good time to speak with you?" If not, then ask when you can call back. Have your elevator speech prepared. Be able to give the what, who, where, when, how and why it would interest their audience in 60 seconds or less.   Question # 2: How do I establish credibility with editors?   Have something newsworthy to contribute. Never use the word "publicity." Editors hate that word because it compromises their independence. Send a thank you note when you get published. Know what the publication and the publications audience are looking for in respect to interesting information. Get to know the editor thats most important for you by offering your expertise as a resource.   Question # 3: How often should you send news releases?   Whenever you have a newsworthy event. Once a week is a bit much but once a month may be just right. Usually most business owners have trouble not sending releases rather than sending too many.   Question # 4: How do I format the release?   At the top of the release include your name and address, and then include your current contact information. Your contact data needs to be complete. Theres nothing worse than an editor trying to get a hold of you and getting a recording.   After the "For Immediate Release" start with your headline and include a sub-headline to further clarify the objective of your release. Include the name of your city and conclude with a "# # #" which signifies the end of the article.   Marketing Best Practices 2507 W. Bay Area Blvd. Suite 1534 Houston, TX 77546 Contact: David Frey Office: (281) 993-5657 Cell: (713) 853-9984 Home: (281) 994-9983 Fax: (917) 591-2798 email: David@MarketingBestPractices.com