buying your college student some motivational wall posters. (A great resource for posters is www.successories.com.)   4. Develop a Financial Plan - College is no small expense and you should take the time necessary to help your child to establish a budget. Be sure to set expectations with your child about what you will and wont contribute to financially. Consider having them "sign off" on their budget plan.   5. Encourage Your Child to Find Good Friends - Studies have shown that the students peer group is the single most potent source of influence on growth and development during the undergraduate years. Urge them to participate with other students in volunteer, academic, and creative campus associations.   6. Review Basic Study Skills - The difference between mediocre students and successful college students is not necessarily how smart they are, but knowing how to apply successful study skills to their everyday academic life. Ensure that they take a course to help them learn proper study skills.   David Frey is the author of the "Make Straight As in School" academic improvement system, which can be found at www.MakeTheGrade.com.   This is an actual picture of my website traffic logs that demonstrates the results of good press release.         Question # 5: What other things should I send with my release? Some PR experts say that you should include a cover letter with your release or a press kit. These may be a company brochure, a bio, fact sheets or previous press clippings. If your press release is strong enough to stand on its own it wont need all the extraneous other items. Remember, all editors are very busy people. The easier you make it for them, the higher chance you have of being published.   Question # 6: How do I send the release?   Basically, there are four ways to send a press release: (1) fax, (2) letter, (3) email and (4) telephone. There are advantages and disadvantages to each medium. Most press releases