For some reason everyone wants to be mysterious about their business. If you're lowering the price nobody thinks you're doing it just because you're "such a nice guy". So let people in on the reason why.

I know this probably goes against every grain of business sense, but I promise if you give people a good, believable reason why they'll respond with open wallets.

Okay lets move on to secret #3.

"Now you can join top Internet marketing minds on the planet, experts like Jonathan Mizel, Marlon Sanders, Joe Vitale, Yanik Silver and others, as they take you on a guided tour of their most profitable web sites. Each online pro painstakingly dissects their web site, section-by-section, highlight- by-highlight, and point-by-point for you so you can turn around and apply it to your own moneymaking web site   99 1/4 pure. Who is that? That's right - Ivory soap. What if they said 100% pure - doesn't sound as specific and believable, does it?

As you know people are downright skeptical of any advertising or promotion they see. By including specifics you greatly increase your believability. Specifics hold much more weight with your prospect.

Many times, I'll use specifics like this headline and subhead that I used

* * *

"27 Year-Old Maryland Man Reveals His Proven System For Creating Instant Internet Profits From a Simple 2 Page Web Site...Even If You Hate Computers"

The Amazing Story of How a Completely Different Approach to Internet Marketing

Took Me From Zero to Making $51,351.94 in Just 6 1/2 Short Months, Working From

Home - And Why I'm Convinced Nearly Anyone Can Copy What I'm Doing

* * *

Let's look at the specifics here:

1. I'm 27 years old

2. Maryland man

3. 2-page web site