* * How Can We Offer You This New Fetal Doppler For Only $447?"   Read The Facts Below To Find Out How To Save Hundreds -- One Time Only! * * *   The premise was how can we sell a product for the incredibly low price of only $447? (Regularly this product sells for about $695 - $895.) Then the ad went on to explain that the reason why the price was so low was because the manufacturer wanted to gain market share and get nurses and doctors accustomed to using their product. It was a huge winner and a big moneymaker for the client. Here's some of the copy: * * * "The manufacturer, Huntleigh Healthcare, wants to gain significant market share by introducing their new Flexi Dopplex 3 MHz fetal Doppler and they are offering our company special discount pricing to push their sales.   But instead of buying these units for this special pricing and selling them later at regular prices and keeping the higher profits -- we want to pass on the extra savings to you, right now!   And we figured the best way to sell Dopplers is simply getting doctors and nurses into the habit of using a particular brand. Then we're hoping you'll continue buying more from us. Seems fair, right?   That's why for a limited time, now through June 30, xxxx, you can get the new Flexi Dopplex for only $447. That's a savings of $ 103.00 off the regular price (and hundreds more off any competitor's models).   * * *     There are lots of ways to use this idea. Keep brainstorming a reason why you are doing something.       Let people in "behind the scenes" at your company...   Are you overstocked on merchandise because for some reason customers only want the deluxe widget - but you ordered tons of the basic one?   Did you have a flood and you need to liquidate (pardon the pun) your inventory?   Do you need to raise cash so you can pay for your nosejob?