attention, because these people have been doing PR for years and have learned the insider secrets to getting free publicity from "in the trenches" experience.   7 Tips from Mark Nolan, Author of the $3M best seller, Instant Cash Flow 1. Code your releases to track the results   2. Put ordering info in the middle of the release to reduce the chance it will be cut out if edited   3. Use an "angle" to turn common products into news   4. Read lots of newspapers to learn how to write like a journalist 5. Read the National Enquirer, Cosmopolitan and Readers Digest to learn how to write headlines   6. Keep the release short - 1 page, 250 words, doubled space is best   7. Tell a story; write the release just like youd like to see it in print   10 Tips from Joan Stewart, (a.k.a. The Publicity Hound, a 20-year veteran newspaper editor)   1. Send news releases about new products and services, contests, awards, open houses, speaking engagements.   2. Write "how-to" articles for newspapers, magazines, trade publications and newsletters, and offer lots of free advice. It helps establish you as an expert.   3. Get onto the speaking circuit. Speaking to community groups and trade associations is a wonderful way to "create the buzz" about your business.   4. Create a web site that offers free advice, reciprocal links, articles by and about you, story ideas about your business and a list of experts the media can contact.   5. Start an ezine. A free electronic newsletter helps you sell your products and services to an international audience.   6. Get to know reporters. Offer yourself as someone they can call on for background, commentary and story ideas. Call and ask, "How can I help you?"   7. Start your own TV show on your local cable TV companys public access channel. Airtime is free. You pay a minimal amount to rent the camera equipment.   8. Look for photo opportunities. Local newspapers, TV stations, weekly shoppers, trade publications and other media are always looking for interesting photos. Call the media with ideas, or submit your own photos.