be increased thousands of times if you read the material that many of the web's successful marketers have read. You owe it to yourself to read the"PowerPause" before doing anything else   It's funny. People are more motivated by the thought of losing something than the thought of gaining of something. That's why deadlines, limited opportunities, limited production numbers, etc. will work well.   There are so many examples. If you have any teenage kids or grandkids you'll know the hottest item this Holiday season was PlayStation2. I was even looking for it - just because it was so rare.   If you remember a few years back the hottest items were "Tickle Me Elmo", "Cabbage Patch Kids" and "Furbies". Why? Because they were incredibly scarce.   Here's a personal example. I now drive an S2000 roadster. Last year was the first year Honda came out with this car in the U.S. and they were only making 5,000 available for sale here. This increased my desire to have the car even more than I wanted before. I was comparing between a Mercedes SLK and the S2000. The SLK was available through any dealer but the S2000 was incredibly hard to find (especially in Silver with Red interior like I wanted).   I had to be put on a waiting list and dealers were getting ridiculous mark ups. And all of this only increased my desire even more until I found the exact car I wanted and traveled 600 miles to retrieve it. Heck, I would have gone even further since I was calling dealers all across the country. That's a simple illustration of the power of scarcity.   Bottom line is this: people will try to seize opportunities and resources that are rare or becoming rare.   You can do this in your copy by mentioning there are only a certain number of seats available (good for seminars) or that you'll be accepting a finite number of applications. Scarcity works great for collectibles. There's a company in Maryland that runs ads frequently in USA Today for limited edition commemorative stamps. Here's how their copy goes: * * *   "Collectors are already predicted that in the very near future these Jerry Garcia stamps will be far more sought after and be more desirable than the United States rock 'n roll stamp series featured Elvis and Buddy Holly, the most popular commemorative postage stamps of all time.   Over 500 million Elvis and Buddy Holly stamps have been issued. When you