Midwestern manufacturing company after graduation, and were still there.   But there was a difference. One of the men was manager of a small department of that company. The other was its president."   * * *   Here's another example, it is from Joe Sugarman's most famous ads for Blu-Blocker sunglasses. He uses a story approach:   * * *   "I'm about to tell you a true story. If you believe me, you will be well rewarded. If you don't believe me, I will make it worth your while to change your mind. Let me explain.   Len is friend of mine who knows good products. One day he called excited about a pair of sunglasses he owned. "It's so incredible," he said, "when you first look through a pair, you won't believe it."   "What will I see?" I asked. "What could be so incredible?"   Len continued, "When you put on these glasses, your vision improves. Objects appear sharper, more defined. Everything takes on an enhanced 3-D effect. And it's not my imagination. I just want you to see for yourself."   * * *   And the copy continues in a story fashion. You'll notice Joe's friend talks about the benefits of the sunglasses inside the dialogue so prospects don't have their "ad defenses" up. It slips right by.   Another example of the story technique is an email I use to promote a product called "Power Pause" written by my friend John Harricharan. Check out the story element here:   * * *   [[firstname]] - 3 minutes to greater joy, wealth and happiness?   Hi[[firstname]]   I stumbled across something unusual recently....   And as a valued subscriber I wanted to let you know about it.   A few months ago I met a man named John Harricharan at a